The U.S. Bicycle Industry’s Trade Association
The PeopleForBikes Coalition is made up of more than 325 bicycle industry organizations. Together, we represent the business voice of bicycling in the U.S., expanding bike companies' resources, reach, and influence nationwide.
Support PeopleForBikes as an individual, click here to join the PeopleForBikes Foundation.
Built by the bike industry, for the bike industry.
PeopleForBikes’ Bicycle Data Suite will deliver the fastest, clearest, and most comprehensive insights for retailers, brands and suppliers.
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COALITION member benefits
data + analytics
Bicycling Participation and Consumer Insights
Understand consumer motivations and purchase patterns through detailed reports.
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legal
Industry-Standardized Bicycle Owner’s Manual
License PeopleForBikes’ Owner’s Manual (now including e-bike content) developed by industry experts and save on costs associated with developing your own manual.
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data + analytics
Academic Research and Reports
Read reports focused on specific topics affecting the bike industry.
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Legal
Legislative + Regulatory Memos
Contains updates on policy and regulations affecting the bike business at the federal, state, and local levels.
Policy
Bike Industry Trade and Tariff Updates
PeopleForBikes policy experts unpack the latest news on trade and tariff developments alongside potential impacts on the U.S. bicycle industry to keep you and your business informed.
leadership opportunities
Join a PeopleForBikes Subcommittee
Join an industry subcommittee to collaborate with industry peers and create an environment where bicycling and bike businesses thrive.
s & p global
Market Risk and Opportunity Forecasting
Download bicycle retail sales forecasts for the short, medium, and long term with respect to domestic and global risk factors.
Business Intelligence Hub
Used Bike Market Dashboard
Used bikes are a vital yet often overlooked segment, with exciting opportunities and myriad benefits, including onboarding new riders, expanding price points, and reducing landfill waste.
Data
2025 Physical Activity Council Topline + Single Sport Reports
PeopleForBikes’ latest research, developed in partnership with the Physical Activity Council (PAC) cover six years of participation data across road, mountain, BMX, and indoor cycling, with insights on the increased use of electric bicycles and shifting rider motivations.
business intelligence hub
Data Insights and Dashboards
Explore insights on specific regions and product categories.
circana sell-through reports
Industry Sales Analyses
Access monthly reports on U.S. wholesale and retail markets to understand sales trends by category.
electric bicycles
Policies, Laws, and Regulations
Learn when new e-bike policies are proposed and how to take action when necessary.
legal
Pro-Bike and Pro-Bike-Business Policy
Support federal, state, and local policies that prioritize bikes and prevent unnecessary regulations from slowing industry growth.
legal
Trade, Tariff, and Supply Chain Support
Advance trade policies to fight against harmful tariffs and taxes that place a financial burden on bike industry suppliers, retailers, and consumers.
marketing
Download Brand Assets
Connect your brand with our cause. Use our logos to show your brand’s support of PeopleForBikes.
philanthropy
More Great Places to Ride
Participate in PeopleForBikes’ Industry Community Grants program to accelerate the construction of bike infrastructure nationwide.
policy
Template to Engage Congress
Use PeopleForBikes’ letter template to urge your members of Congress to support critical policy priorities for the bicycle industry.
sustainability
Packaging and Chemicals Management
Use our guides to improve your packaging and navigate important chemical regulations affecting your business.
First time accessing the PeopleForBikes Member Center? Please register using an email address affiliated with your organization. If you are unsure if your organization is a current member, please reach out to Mimi Ault at mimi@peopleforbikes.org for assistance.
events + education
PeopleForBikes’ Bicycle Leadership Series and Virtual Education Series provide opportunities to learn virtually and in person from subject matter experts on high-priority topics relevant to the bike industry.
Public Webinar
2026 Trade + Tariff Outlook: What Bike Businesses Should Expect
As trade policy continues to shape costs, supply chains, and pricing across the bike industry, join PeopleForBikes for a clear-eyed look at the trade and tariff landscape in 2026. Understand what’s likely ahead, what’s still uncertain, and how bike companies can plan smarter and advocate more effectively in a volatile trade environment.
4/10/2026 7:44 PM
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Public Webinar
Advocacy 101 for Bike Businesses
You don’t need to be a policy expert to shape pro-bike outcomes. Learn how bike businesses big and small can plug into PeopleForBikes’ advocacy work and leverage our new Advocacy Toolkit to respond to urgent policy threats and support pro-bike legislation at the state and local levels. This is a must-attend session for new Coalition members and anyone looking to deepen their engagement in local advocacy efforts and make biking better in their backyard.
5/7/2026 1:00 PM
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Public Webinar
E-Bikes vs. E-Motos: Legal Distinctions, Legislative Strategies, and Regulatory Actions
As e-moto products continue to flood the market, confusion around regulation and enforcement is growing and clear definitions are necessary to protect the e-bike category. Join PeopleForBikes experts as they explain the latest legal distinctions between e-bikes and e-motos, how cities and states are enforcing the rules, and what this means for product design, retail sales, and consumer trust going forward.
5/19/2026 11:00 AM
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latest news
Press Release
Federal legislation addresses e-moto issue
Bicycle Retailer
March 30, 2026
WASHINGTON (BRAIN) — A bi-partisan group in Congress has introduced the Safe SPEEDS Act, which would create federal standards for low-speed electric bikes and e-motos. PeopleForBikes says the bill is "a significant step forward in addressing the increased use of currently unregulated products like electric dirt bikes cross the U.S."
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Press Release
Bicycle Leadership Conference Day 3 Report: Industry Leaders Confront Tariffs and E-Moto Regulation
Bicycle Retailer
March 20, 2026
Sessions on the final day of the 2026 BLC took aim at the policy and regulatory realities businesses must navigate moving forward.
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Press Release
Bicycle Leadership Conference Day 2 Report: Industry Competitors Share the Stage to Discuss Trade Barriers, Market Trends, and the Future of Doing Business in Bikes
Bicycle Retailer
March 19, 2026
Leaders from across the global bicycle industry gathered in Dana Point, California, this week for PeopleForBikes' annual Bicycle Leadership Conference (BLC). Industry executives, policymakers, and advocates met face-to-face to tackle the industry's most pressing challenges and make progress towards what's next.
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current members
BECOME A MEMBER
First time accessing the PeopleForBikes Member Center? Please register using an email address affiliated with your organization. If you are unsure if your organization is a current member, please reach out to Mimi Ault at mimi@peopleforbikes.org for assistance.
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