PeopleForBikes Trade Association

business intelligence hub

Data Insights and Dashboards

Explore insights on specific regions and product categories.

Business Intelligence Hub

Used Bike Market Dashboard

Used bikes are a vital yet often overlooked segment, with exciting opportunities and myriad benefits, including onboarding new riders, expanding price points, and reducing landfill waste.

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circana sell-through reports

Industry Sales Analyses

Access monthly reports on U.S. wholesale and retail markets to understand sales trends by category.

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Data

2025 Physical Activity Council Topline + Single Sport Reports

PeopleForBikes’ latest research, developed in partnership with the Physical Activity Council (PAC) cover six years of participation data across road, mountain, BMX, and indoor cycling, with insights on the increased use of electric bicycles and shifting rider motivations.

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electric bicycles

Policies, Laws, and Regulations

Learn when new e-bike policies are proposed and how to take action when necessary.

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legal

Pro-Bike and Pro-Bike-Business Policy

Support federal, state, and local policies that prioritize bikes and prevent unnecessary regulations from slowing industry growth.

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legal

Trade, Tariff, and Supply Chain Support

Advance trade policies to fight against harmful tariffs and taxes that place a financial burden on bike industry suppliers, retailers, and consumers.

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marketing

Download Brand Assets

Connect your brand with our cause. Use our logos to show your brand’s support of PeopleForBikes.

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philanthropy

More Great Places to Ride

Participate in PeopleForBikes’ Industry Community Grants program to accelerate the construction of bike infrastructure nationwide.

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sustainability

Packaging and Chemicals Management

Use our guides to improve your packaging and navigate important chemical regulations affecting your business.

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NEW!

leadership opportunities

Join a PeopleForBikes Subcommittee

Join an industry subcommittee to collaborate with industry peers and create an environment where bicycling and bike businesses thrive.

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Legal

Legislative + Regulatory Memos

Contains updates on policy and regulations affecting the bike business at the federal, state, and local levels.

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policy

Template to Engage Congress

Use PeopleForBikes’ letter template to urge your members of Congress to support critical policy priorities for the bicycle industry.

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NEW!

Policy

Bike Industry Trade and Tariff Updates

PeopleForBikes policy experts unpack the latest news on trade and tariff developments alongside potential impacts on the U.S. bicycle industry to keep you and your business informed.

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s & p global

Market Risk and Opportunity Forecasting

Download bicycle retail sales forecasts for the short, medium, and long term with respect to domestic and global risk factors.

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E-Bikes vs. E-Motos: Legal Distinctions, Legislative Strategies, and Regulatory Actions

As e-moto products continue to flood the market, confusion around regulation and enforcement is growing and clear definitions are necessary to protect the e-bike category. Join PeopleForBikes experts as they explain the latest legal distinctions between e-bikes and e-motos, how cities and states are enforcing the rules, and what this means for product design, retail sales, and consumer trust going forward.

6/3/2026 11:00 AM

MST

2026 Wins for Pro-Bike Business Policy in Priority States

From California to New Jersey, state legislatures are shaping the future of the bike business. Join PeopleForBikes experts as they highlight key policy trends, priority bills, and advocacy opportunities in focus states for 2026. Learn where engagement matters most and how bike businesses can help secure wins that drive ridership and sales.

6/4/2026 1:00 PM

MST

2026 City Ratings: Behind Your City’s Score

PeopleForBikes’ annual City Ratings highlight how policy decisions and targeted investments are making biking safer and more connected in communities nationwide. Join PeopleForBikes experts to explore the new methodology behind City Ratings scores for 2026 before this year’s results go live on June 17. Designed for bike industry leaders and advocates alike, come away with a better understanding of how City Ratings serves as both a benchmark and a decision-support tool, helping identify where advocacy, investment, and partnerships can scale im

6/8/2026 12:00 PM

MST

Press Release

Federal legislation addresses e-moto issue

Bicycle Retailer

March 30, 2026

WASHINGTON (BRAIN) — A bi-partisan group in Congress has introduced the Safe SPEEDS Act, which would create federal standards for low-speed electric bikes and e-motos. PeopleForBikes says the bill is "a significant step forward in addressing the increased use of currently unregulated products like electric dirt bikes cross the U.S."

Press Release

Bicycle Leadership Conference Day 3 Report: Industry Leaders Confront Tariffs and E-Moto Regulation

Bicycle Retailer

March 20, 2026

Sessions on the final day of the 2026 BLC took aim at the policy and regulatory realities businesses must navigate moving forward.

Press Release

Bicycle Leadership Conference Day 2 Report: Industry Competitors Share the Stage to Discuss Trade Barriers, Market Trends, and the Future of Doing Business in Bikes

Bicycle Retailer

March 19, 2026

Leaders from across the global bicycle industry gathered in Dana Point, California, this week for PeopleForBikes' annual Bicycle Leadership Conference (BLC). Industry executives, policymakers, and advocates met face-to-face to tackle the industry's most pressing challenges and make progress towards what's next.