The U.S. Bicycle Industry’s Trade Association
The PeopleForBikes Coalition is made up of more than 325 bicycle industry organizations. Together, we represent the business voice of bicycling in the U.S., expanding bike companies' resources, reach, and influence nationwide.
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Built by the bike industry, for the bike industry.
PeopleForBikes’ Bicycle Data Suite will deliver the fastest, clearest, and most comprehensive insights for retailers, brands and suppliers.
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COALITION member benefits
data + analytics
Bicycling Participation and Consumer Insights
Understand consumer motivations and purchase patterns through detailed reports.
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legal
Industry-Standardized Bicycle Owner’s Manual
License PeopleForBikes’ Owner’s Manual (now including e-bike content) developed by industry experts and save on costs associated with developing your own manual.
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data + analytics
Academic Research and Reports
Read reports focused on specific topics affecting the bike industry.
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business intelligence hub
Data Insights and Dashboards
Explore insights on specific regions and product categories.
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Business Intelligence Hub
Used Bike Market Dashboard
Used bikes are a vital yet often overlooked segment, with exciting opportunities and myriad benefits, including onboarding new riders, expanding price points, and reducing landfill waste.
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circana sell-through reports
Industry Sales Analyses
Access monthly reports on U.S. wholesale and retail markets to understand sales trends by category.
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Data
2025 Physical Activity Council Topline + Single Sport Reports
PeopleForBikes’ latest research, developed in partnership with the Physical Activity Council (PAC) cover six years of participation data across road, mountain, BMX, and indoor cycling, with insights on the increased use of electric bicycles and shifting rider motivations.
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electric bicycles
Policies, Laws, and Regulations
Learn when new e-bike policies are proposed and how to take action when necessary.
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leadership opportunities
Join a PeopleForBikes Subcommittee
Join an industry subcommittee to collaborate with industry peers and create an environment where bicycling and bike businesses thrive.
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legal
Pro-Bike and Pro-Bike-Business Policy
Support federal, state, and local policies that prioritize bikes and prevent unnecessary regulations from slowing industry growth.
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Trade, Tariff, and Supply Chain Support
Advance trade policies to fight against harmful tariffs and taxes that place a financial burden on bike industry suppliers, retailers, and consumers.
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Legal
Legislative + Regulatory Memos
Contains updates on policy and regulations affecting the bike business at the federal, state, and local levels.
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marketing
Download Brand Assets
Connect your brand with our cause. Use our logos to show your brand’s support of PeopleForBikes.
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philanthropy
More Great Places to Ride
Participate in PeopleForBikes’ Industry Community Grants program to accelerate the construction of bike infrastructure nationwide.
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policy
Template to Engage Congress
Use PeopleForBikes’ letter template to urge your members of Congress to support critical policy priorities for the bicycle industry.
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Policy
Bike Industry Trade and Tariff Updates
PeopleForBikes policy experts unpack the latest news on trade and tariff developments alongside potential impacts on the U.S. bicycle industry to keep you and your business informed.
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s & p global
Market Risk and Opportunity Forecasting
Download bicycle retail sales forecasts for the short, medium, and long term with respect to domestic and global risk factors.
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sustainability
Packaging and Chemicals Management
Use our guides to improve your packaging and navigate important chemical regulations affecting your business.
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become a COALITION member
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First time accessing the PeopleForBikes Member Center? Please register using an email address affiliated with your organization. If you are unsure if your organization is a current member, please reach out to Mimi Ault at mimi@peopleforbikes.org for assistance.
events + education
PeopleForBikes’ Bicycle Leadership Series and Virtual Education Series provide opportunities to learn virtually and in person from subject matter experts on high-priority topics relevant to the bike industry.
Public Webinar
Donor Report: How Your Investment Is Making Biking Better
Now is a vital time for bicycle advocacy, and as we approach the midpoint of 2026, we want to pull back the curtain and share exactly how your investment is creating real change for better biking nationwide. Join members of the PeopleForBikes team for a behind-the-scenes conversation about the critical work you're making possible. We will share big wins we've achieved together so far this year, from policy victories to on-the-ground infrastructure improvements, as well as the obstacles we're navigating in this unprecedented climate.
9/2/2026 11:00 AM
MST
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Public Webinar
2026 Wins for Pro-Bike Business Policy in Priority States
From California to New Jersey, state legislatures are shaping the future of the bike business. Join PeopleForBikes experts as they highlight key policy trends, priority bills, and advocacy opportunities in focus states for 2026. Learn where engagement matters most and how bike businesses can help secure wins that drive ridership and sales.
9/29/2026 11:00 AM
MST
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latest news
Press Release
PeopleForBikes releases annual City Ratings evaluating best places to bike
Bicycle Retailer
June 17, 2026
PeopleForBikes published its annual City Ratings on Wednesday that evaluated 3,019 U.S. communities on how well their bike networks connect residents to destinations.
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Press Release
Long Live Long Trails: BOLT Coalition Publishes Report on Trails Eligible for Recognition by the BOLT Act
Bicycle Retailer
June 8, 2026
The Biking on Long Distance Trails (BOLT) Act was signed into law on January 4, 2025, after more than a decade of advocacy from the mountain biking and bikepacking communities. The first core deliverable of the BOLT Act is that federal land management agencies must develop a list of at least 10 existing and 10 potential long-distance bike trails of no less than 80 miles.
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Press Release
PeopleForBikes Coalition Board of Directors Meets to Discuss Progress on Industry Priorities and Welcome New Members
Bicycle Retailer
May 26, 2026
The PeopleForBikes Coalition Board of Directors, composed of the bicycle industry’s top leaders, met in Bentonville, Arkansas, for their semi-annual gathering from May 18–20.
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current members
BECOME A MEMBER
First time accessing the PeopleForBikes Member Center? Please register using an email address affiliated with your organization. If you are unsure if your organization is a current member, please reach out to Brian Bonham at brian@peopleforbikes.org for assistance.
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Promote your membership of PeopleForBikes by including our logos on your site or in email footers.
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CONTACT US
P.O. Box 2359
Boulder, CO 80306
info@peopleforbikes.org
(303) 449-4893
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