The U.S. Bicycle Industry’s Trade Association
The PeopleForBikes Coalition is made up of more than 325 bicycle industry members. Together, we represent the business voice of bicycling in the U.S., expanding bike companies' resources, reach, and influence nationwide.
member benefits
data + analytics
Bicycling Participation and Consumer Insights
Understand consumer motivations and purchase patterns through detailed reports.
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legal
Industry-Standardized Bicycle Owner’s Manual
License PeopleForBikes’ Owner’s Manual (now including e-bike content) developed by industry experts and save on costs associated with developing your own manual.
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data + analytics
Academic Research and Reports
Read reports focused on specific topics affecting the bike industry.
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events + education
PeopleForBikes’ Bicycle Leadership Series and Virtual Education Series provide opportunities to learn virtually and in person from subject matter experts on high-priority topics relevant to the bike industry.
Member Meetup
Southeast Industry Member Meetup
In our efforts to bring our Industry leaders together, reflect on the work we've done and where we're going, and recognize our members and their contributions, please join us at our Asheville Member Meetup in the fall. Date to be announced. We look forward to seeing you there!
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Public Webinar
2024 Election Preview: What it Means for the Bike Industry
With the 2024 election quickly approaching, join PeopleForBikes’ Washington, D.C., insider Charles Cooper for valuable insights into potential election outcomes and how they might affect you and your business. Explore an expert’s analysis of the latest polling data and learn about possible post-election policy changes that could impact the bike industry.
10/3/2024 12:00 PM
MST
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Member Meetup
Southern California Industry Member Meetup
In our efforts to bring our Industry leaders together, reflect on the work we've done and where we're going, and recognize our members and their contributions, please join us at our Southern California Member Meetup on Wednesday, October 9, 2024. We look forward to seeing you there!
10/9/2024 5:30 PM
PST
Fox Racing
16752 Armstrong Ave, Irvine, CA 92606
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latest news
Press Release
Empowering Women in Cycling: The RISE Forum Leadership Conference
Bicycle Retailer
August 13, 2024
USA Cycling, PeopleForBikes, Visit Bentonville, and Women of OZ are excited to announce The RISE Forum, an all-day leadership conference dedicated to empowering women leaders across various sectors of cycling.
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Press Release
PeopleForBikes Announced as Gran Fondo National Series' Advocacy and Philanthropy Partner
Bicycle Retailer
July 26, 2024
Gran Fondo National Series today announced that PeopleForBikes will be the organization's Advocacy and Philanthropy Partner for 2024 and beyond. Participants will have opportunities to donate to PeopleForBikes initiatives, and the two organizations intend to raise awareness of the importance of investing in safe places to ride.
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Press Release
Industry E-Bike Battery Recycling Program Collects 85,000 Pounds of Batteries from 2,100 Locations
Bicycle Retailer
July 24, 2024
PeopleForBikes, in partnership with Call2Recycle and dozens of bike industry leaders, is proud to announce several significant milestones for its e-bike battery recycling program.
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