WASHINGTON (BRAIN) — A bi-partisan group in Congress has introduced the Safe SPEEDS Act, which would create federal standards for low-speed electric bikes and e-motos. PeopleForBikes says the bill is "a significant step forward in addressing the increased use of currently unregulated products like electric dirt bikes cross the U.S."

Sessions on the final day of the 2026 BLC took aim at the policy and regulatory realities businesses must navigate moving forward.

Leaders from across the global bicycle industry gathered in Dana Point, California, this week for PeopleForBikes' annual Bicycle Leadership Conference (BLC). Industry executives, policymakers, and advocates met face-to-face to tackle the industry's most pressing challenges and make progress towards what's next.

Leaders from across the global bicycle industry came together in Dana Point, California, this week for PeopleForBikes' annual Bicycle Leadership Conference (BLC), the industry's premier gathering for executives, advocates, and innovators shaping the future of bicycling and the bike business nationwide.

The gathering comes at a pivotal moment for the bike business as leaders across the industry navigate continued trade volatility, waning consumer confidence, margin compression, evolving e-bike regulations, participation shifts, and increasing pressure to define and protect the bicycle category.

SACRAMENTO (BRAIN) — A bill introduced last week in California would better differentiate e-bikes from high-powered e-motos and mopeds in response to safety concerns in the state. Introduced by Sen. Catherine Blakespear, SB 1167 aims to regulate higher-powered devices according to speed, power, and intended use. The bill separates e-bikes, which are regulated as bicycles, from the faster and more powerful e-motos that are motor vehicles.

PeopleForBikes unveiled the daily detailed agenda for the 2026 Bicycle Leadership Conference (BLC), taking place March 17–19 in Dana Point, California. The BLC is the premier annual gathering for bicycle industry executives and senior decision-makers to come together in person, align on priorities, and shape the future of bicycling and the bike business.

Lectric eBikes Co-Founders Levi Conlow, CEO, and Robby Deziel, CIO, were recently announced as speakers for PeopleForBikes' 2026 Bicycle Leadership Conference (BLC), taking place March 17–19, in Dana Point, California.

PeopleForBikes announced that Giant Group CEO Phoebe Liu, Specialized Bicycle Components Founder Mike Sinyard, and Trek Bicycle President John Burke will attend and speak at the 2026 Bicycle Leadership Conference (BLC), taking place March 17–19 in Dana Point, California.

PeopleForBikes, the bicycle industry’s trade association and national advocacy group, announced the appointment of two new board members. Jesse Porter, managing director of the Americas at Specialized, joins the PeopleForBikes Coalition Board of Directors, and Robin Thurston, CEO and founder of Outside Interactive, Inc., joins the PeopleForBikes Foundation Board of Directors.

PeopleForBikes, the trade association for the U.S. bicycle industry, is developing a new premium data platform to deliver faster, more transparent market intelligence and help retailers, brands, and suppliers make smarter business decisions. Unanimously approved by the PeopleForBikes Coalition Board of Directors in 2024, the platform represents more than a year of planning and development to provide the most complete view of the U.S. bicycle market.

The PeopleForBikes Coalition Board of Directors convened virtually on December 10 to review organizational progress, align on 2026 priorities, and address the most pressing challenges and opportunities facing the U.S. bike industry. The meeting highlighted major wins across infrastructure, policy, and industry engagement in 2025, and charted a path forward for 2026 and beyond.

Hosted annually by PeopleForBikes, the BLC brings together senior executives, policy experts, innovators, and the most influential voices from within and beyond the global bicycle industry for three days of learning, collaboration, and strategic action. Attendees can expect a robust lineup of keynote presentations, data-driven sessions, and peer-to-peer discussions focused on sharing insights and tackling the most pressing issues facing the bike industry.

WASHINGTON, D.C. (October 21, 2025) — PeopleForBikes and the National Bicycle Dealers Association (NBDA) are calling on every U.S. bicycle retailer, supplier, and manufacturer to act before midnight tonight to oppose two new tariff requests that could devastate the bike industry.

PeopleForBikes' SHIFT'25 conference concluded last week after three days of working sessions, policy discussions, and peer-led conversations focused on tackling the bicycle industry's most urgent challenges. Held in Bentonville, Arkansas, SHIFT'25 convened industry leaders to collaborate on issues including trade and tariff developments, regulatory changes, domestic manufacturing, and youth engagement.

SHIFT'25, PeopleForBikes' industry working conference, entered its second full day with focused discussions and workshops addressing the most pressing issues facing the bike industry.

SHIFT’25, PeopleForBikes’ industry working conference, officially kicked off today in Bentonville, Arkansas, one of America’s fastest-growing cycling hubs and a center for innovative ideas shaping the future of the bike industry.

PeopleForBikes, the U.S. bicycle industry's trade association and national advocacy organization, organized and led a three-day study tour across North Carolina and South Carolina, convening a cohort of industry leaders, policy makers and partners to explore opportunities to diversify and strengthen domestic bicycle manufacturing, assembly and supply chains.

New tariffs affecting nearly every U.S. trade partner were announced by the White House hours before the Friday "reciprocal" tariff deadline, including major bike supplying nations. The tariffs will take place Aug. 7, with the exception of Canada.

President Trump signed an executive order that will eliminate the $800 import threshold for goods from all countries beginning Aug. 29, including e-bikes, lithium-ion batteries, and related bike parts and accessories that are often hazardous.

PeopleForBikes tracked more than 800 bills nationwide, making 2025 the busiest year for bike-related legislation in history. Through targeted legal, lobbying, and grassroots efforts, PeopleForBikes protected the bike industry from harmful proposals that would have disrupted the market and added costly new burdens to bike businesses.

For the second time during negotiations of the Senate’s budget reconciliation bill, legislation to sell millions of acres of public lands has been withdrawn.

PeopleForBikes released its 2025 City Ratings on Tuesday, using data to rank the best places for cycling globally. In the U.S., Mackinac Island, Michigan; Davis, California; and Brooklyn, New York, led the way in small, medium, and large city categories, respectively.

On Thursday, June 12, PeopleForBikes convened 17 top bicycle industry leaders in Washington, D.C., for its latest Executive Fly-In, part of the organization’s ongoing efforts to advocate for trade reform.

Legislation introduced in Congress this week would eliminate tariffs on components used to assemble complete bikes in the U.S., long a major concerns of bike brands looking to add value in the U.S. without making the full step toward frame manufacturing.

The PeopleForBikes Coalition Board of Directors, composed of the bicycle industry's top leaders, met in Boulder, Colorado, for their semi-annual gathering from May 12–13. The board's main topic of discussion was how recent trade, tariff, and regulatory developments are affecting the U.S. bicycle industry.

As trade and tariff challenges continue to disrupt the U.S. bicycle industry, PeopleForBikes launched a new Trade and Tariff Resource Hub, a centralized platform designed to equip members with the tools, insights, and business intelligence to stay informed and take action.

PeopleForBikes is preparing a letter to President Trump asking for tariff relief on behalf of its 340 U.S. coalition members of manufacturers, suppliers, and distributors. Signed by 33 members and addressed to President Donald Trump, PeopleForBikes requests reinstating the tariff exclusion process for bikes, components, apparel, helmets, and related accessories.

In the face of all this uncertainty and financial hardship, it’s not surprising to see PeopleForBikes stepping in to do what they can. It may seem like a futile effort, but PeopleForBikes is hoping a show of united support from the industry will send a strong message.

With the 2025 peak riding season approaching, the U.S. bicycle industry grapples with renewed tariffs and persistent supply chain challenges. PeopleForBikes, the national trade and advocacy organization representing the bike industry, is leading a comprehensive response, offering advocacy, analysis, business intelligence, and coordinated action at a moment of risk for the bike business.

As electric bicycles continue to surge in popularity, expanding access to outdoor recreation and offering alternative transportation options for people of all ages and abilities, there is a critical need for education programming to help keep new and inexperienced riders safe. To address this growing demand, the Motorcycle Safety Foundation and PeopleForBikes collaborated to launch an online eBike safety course, the eBike eCourse.

The 2025 Bicycle Leadership Conference (BLC), hosted by PeopleForBikes, united the bike industry’s top minds for three days of inspiration, education, and action. With nearly 300 industry leaders in attendance, the 2025 BLC delivered a powerful message: our strength lies in collective action.

PeopleForBikes released its 2024 U.S. Bicycling Participation Study, offering new insights into bicycling trends across the country. This biennial report reveals that 112 million Americans — 35% of those ages 3 and older — rode a bike at least once in 2024. This marks the highest participation rate since the study began in 2014, underscoring an increasing interest in bicycling propelled by the COVID-19 pandemic.

PeopleForBikes’ 2025 Bicycle Leadership Conference (BLC) is fast approaching, taking place March 18-20 in Tucson, Arizona. As the bicycle industry adapts to a rapidly evolving trade, economic and regulatory landscape, the BLC brings together top industry executives and decision-makers to tackle the biggest challenges and opportunities facing bicycling.

PeopleForBikes, with generous support from REI Co-op, is proud to announce the launch of the Recreational Bicycling Access Tool, a first-of-its-kind resource designed to evaluate the accessibility, quality, and connectivity of recreational biking facilities across the United States.

The Bicycle Leadership Conference (BLC), hosted by PeopleForBikes, offers industry executives a unique opportunity to engage and collaborate on the most pressing challenges facing the bike business, from navigating evolving global regulations to understanding shifting trade policies

PeopleForBikes, a national bicycling advocacy nonprofit, strongly advocated for the bipartisan law that will improve and expand America's outdoor recreation economy; increase access to the outdoors for veterans, youth, and marginalized groups; and develop long-distance bike trails nationwide.

The Senate unanimously passed the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act that has long been supported by bike and outdoor groups to create more trails, fund parks and green spaces, and other initiatives.

The PeopleForBikes Coalition Board of Directors, composed of the bicycle industry's top leaders, met virtually for their semi-annual gathering on December 11. The board's main topic of discussion was reviewing the organization's main goals and initiatives for 2025.

PeopleForBikes, the bicycle industry’s trade association, is proud to announce that Chris Cosentino, renowned chef, author, cyclist, and philanthropist, will speak at the 2025 Bicycle Leadership Conference (BLC) in Tucson, AZ, from March 18-20. Early bird registration for the event ends on December 16.

In response to New York's recent S7503B/A1910B legislation, which aims to improve consumer safety regarding lithium-ion batteries used in electric bicycles, PeopleForBikes created an updated battery operating manual for e-bike manufacturers. This important new law, which goes into effect on January 7, 2025, requires all manufacturers to provide translated versions of a lithium-ion battery operating manual to their customers in printed and digital formats.

Ultra-endurance athlete, bestselling author, and podcast host Rich Roll will be a keynote speaker at the 2025 Bicycle Leadership Conference (BLC), hosted by PeopleForBikes. The conference unites C-suite executives, senior leaders, and decision-makers to shape the future of the bike industry.

PeopleForBikes, a national bicycle advocacy organization and the U.S. bicycle industry's trade association, launched a new legislative toolkit to support one of the bike industry's fastest-growing categories — electric bicycles. In 2023 alone, more than 500,000 e-bikes were sold in the U.S., a number that continues to exceed sales of electric cars and trucks.

PeopleForBikes is marking its 25th anniversary by launching its new Foundation Membership for individuals, providing a unique opportunity for people across the country to directly support its programs and the creation of fun, safer, more accessible places to ride. Any donation of any size makes you a PeopleForBikes Foundation member.

One year after launching, PeopleForBikes, a national bicycle advocacy organization and the U.S. bicycle industry's trade association, is proud to share progress from its Great Bike Infrastructure Project (GBIP). The ambitious initiative is fast-tracking thousands of bike projects and policies across all 50 states, focused on creating more safe, fun, and connected places to ride a bike.

PeopleForBikes, a national bicycle advocacy organization and the U.S. bicycle industry’s trade association welcomes the findings of a recent National Park Service (NPS) assessment affirming the use of electric bicycles (e-bikes) on paths, roads, and trails where traditional bikes are already allowed across the National Park System.

USA Cycling, PeopleForBikes, Visit Bentonville, and Women of OZ are excited to announce The RISE Forum, an all-day leadership conference dedicated to empowering women leaders across various sectors of cycling.

Gran Fondo National Series today announced that PeopleForBikes will be the organization's Advocacy and Philanthropy Partner for 2024 and beyond. Participants will have opportunities to donate to PeopleForBikes initiatives, and the two organizations intend to raise awareness of the importance of investing in safe places to ride.

PeopleForBikes, in partnership with Call2Recycle and dozens of bike industry leaders, is proud to announce several significant milestones for its e-bike battery recycling program.

PeopleForBikes released its 2024 City Ratings, evaluating more than 2,500 cities globally on how bicycle friendly they are and ranking them by population.

The New York State Senate passed a legislative package aimed at strengthening lithium-ion battery safety standards, including one that will recognize the European testing standard EN 15194 along with UL 2849.

Imports of e-bikes, children's bikes, some carbon fiber frames and water packs will be subject to the extra 25% duty on top of long-standing tariffs.

The U.S. Trade Representative published a Federal Register Notice on Wednesday concerning the Section 301 tariffs on China but it's still unclear whether existing bike products will continue to receive exclusions as the May 31 deadline for ending all exclusions approaches.

PeopleForBikes, the U.S. bicycle industry’s trade association, is proud to announce the launch of an innovative new dashboard on the used bicycle market. The tool provides valuable data from a significant market segment and allows industry members to better track sales trends and understand consumer behavior.

The House of Representatives approved the bipartisan Setting Consumer Standards for Lithium-Ion Batteries Act on Wednesday that would establish a federal safety standard for rechargeable lithium-ion batteries in mobility devices like e-bikes and e-scooters.

President Joe Biden on Tuesday said his administration would impose new increased tariffs on Chinese electric vehicles, batteries, and battery materials, in addition to solar panels, steel and aluminum products and other items.

The PeopleForBikes Coalition Board of Directors, made up of the bicycle industry's top leaders, met in Bentonville, Arkansas, for their semi-annual gathering on May 14.

A new consumer study by specialty outdoor retailer REI Co-op, uncovered several opportunities to improve access to active transportation, empowering city planners and transportation departments to increase mobility options for their constituents.

The Better Bike Share Partnership will provide four organizations with funding, support, and additional resources to develop best practices for creating access to shared micromobility and increase use of shared micromobility in historically marginalized communities.

Starting May 1, 2024, Utah State Bill HB 85 will go into effect after being signed into law on March 21, making Utah the first state to proactively address issues posed by certain electric vehicles.

Situated in the picturesque Sonoran desert, 275 executives representing more than 180 brands from across the bike industry came together from March 26-29 in Tucson, Arizona, for the 2024 Bicycle Leadership Conference (BLC) hosted by PeopleForBikes.

Industry group PeopleForBikes will work on a "comprehensive comment" in support of the Consumer Product Safety Commission's decision to address e-bike injury risks with new federal rules.

PeopleForBikes’ 2024 Bicycle Leadership Conference (BLC) is just around the corner. Tailored toward C-suite, senior leaders, and key decision-makers at bicycle industry organizations, this year’s conference agenda features the BLC’s deepest and most diverse bench of speakers yet, with 50 leading experts from within and beyond the bike industry.

As the bike industry continues to evolve, PeopleForBikes is proud to announce a new initiative extending access to its market research and reports beyond its membership base.

Leaders from across the bike industry are invited to join PeopleForBikes at the 2024 Bicycle Leadership Conference (BLC). Featuring the perfect blend of inspiration, education, and action, the four-day event is your opportunity to join the important conversations moving our industry forward.

PeopleForBikes is proud to invite leaders and decision makers from across the bike industry to join them in Tucson, Arizona, from March 26-29 for the 2024 Bicycle Leadership Conference (BLC).

The PeopleForBikes Coalition Board of Directors, composed of 21 of the bicycle industry’s top leaders, met virtually for their semi-annual gathering on December 12.

Outside, a leading outdoor media network, recently announced its 2023 Best Places to Work list. For the first time, the U.S. bicycle industry trade association and advocacy group PeopleForBikes was included on the list.

The Bureau of Economic Analysis (BEA) recently released its 2022 estimate of the outdoor recreation economy. The data includes estimates of value added (or gross domestic product, GDP) and gross output for the overall outdoor recreation economy in addition to bicycling and other specific activities.