PeopleForBikes’ Industry Priorities to Benefit Your Business in 2026

Join PeopleForBikes President and CEO Jenn Dice for an exclusive look at our 2026 Workplan, highlighting our top priorities and initiatives to protect today’s bike business, build tomorrow’s growth, and power it all with data. Learn how PeopleForBikes is defending the industry from trade threats, advancing pro-bike policies at all levels of government, accelerating the construction of great places to ride for transportation and recreation, and delivering faster, smarter market intelligence to help you make better decisions and plan for what’s