As the leading voice of the U.S. bicycle industry, PeopleForBikes represents more than 325 supplier members and collaborates with businesses around the world to support the collective growth of bicycling and the bike industry. Join us at the Life Time Sea Otter Classic for a one-day conference to gain key insights into U.S. market trends, regulatory and legislative requirements, and distribution strategies.

Whether you're new to the U.S. market or looking to expand, the U.S. Bicycle Market Forum will connect you with the resources, knowledge, and partners needed for your business to succeed. At PeopleForBikes, we know every company has the opportunity to flourish when the industry thrives together. We’re here to help you navigate challenges and leverage the strength of our industrywide network to unlock your business’s full potential in the U.S. market.

The forum is specifically designed for companies and business leaders from the EU, UK, and Asia looking to enter the U.S. bicycle market. Unlike our Bicycle Leadership Conference, which serves established U.S.-based companies, this event is tailored for international business leaders — including CEOs, COOs, supply chain executives, and sales and marketing professionals — seeking to navigate the unique opportunities and challenges of expanding into the U.S. market.

Industry-leading speakers will offer insights on funding sources, policy/regulations, marketing, distribution and sales channels, and market trends. Attendees will walk away with invaluable tools for launching and expanding in the American bicycle industry.