PeopleForBikes Trade Association

Data

NEW!

2025 Physical Activity Council Topline + Single Sport Reports

PeopleForBikes’ latest research, developed in partnership with the Physical Activity Council (PAC) cover six years of participation data across road, mountain, BMX, and indoor cycling, with insights on the increased use of electric bicycles and shifting rider motivations.

Access the Reports

Policy

NEW!

Bike Industry Updates on New Trump Administration Tariffs

PeopleForBikes policy experts unpack the latest news on trade and tariff developments alongside potential impacts on the U.S. bicycle industry to keep you and your business informed.

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Policy

NEW!

PeopleForBikes FAQ on Trump Administration Tariffs

PeopleForBikes' policy experts provide general information on the current state of trade and tariffs for members of the bike industry.

read the faq

policy

NEW!

Letter to President Trump

Requesting tariff relief for the bicycle industry. Contact our Vice President of Government Relations, Ash Lovell to sign the letter.

ash@peopleforbikes.org

view the letter

policy

NEW!

Template to Engage Congress

Use PeopleForBikes’ letter template to urge your members of Congress to support critical policy priorities for the bicycle industry.

DOWNLOAD

Business Intelligence Hub

NEW!

Used Bike Market Dashboard

Used bikes are a vital yet often overlooked segment, with exciting opportunities and myriad benefits, including onboarding new riders, expanding price points, and reducing landfill waste.

view the dashboard

Legal

NEW!

PeopleForBikes’ 2024 Trade Agenda

PeopleForBikes actively pushes for tariff exclusions, beneficial trade program renewals, and other policy reforms that create a more predictable and supportive landscape for bike businesses.

read the agenda

business intelligence hub

NEW!

Data Insights and Dashboards

Explore insights on specific regions and product categories.

view the hub

circana sell-through reports

NEW!

Industry Sales Analyses

Access monthly reports on U.S. wholesale and retail markets to understand sales trends by category.

access the reports

electric bicycles

NEW!

Policies, Laws, and Regulations

Learn when new e-bike policies are proposed and how to take action when necessary.

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infrastructure

NEW!

Geographic Analyses and Market Potential

Navigate interactive maps showcasing the quality of bike infrastructure by region and filter by population size.

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leadership opportunities

NEW!

Join a PeopleForBikes Subcommittee

Join an industry subcommittee to collaborate with industry peers and create an environment where bicycling and bike businesses thrive.

join a subcommittee

legal

NEW!

Pro-Bike and Pro-Bike-Business Policy

Support federal, state, and local policies that prioritize bikes and prevent unnecessary regulations from slowing industry growth.

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legal

NEW!

Trade, Tariff, and Supply Chain Support

Advance trade policies to fight against harmful tariffs and taxes that place a financial burden on bike industry suppliers, retailers, and consumers.

marketing

NEW!

Download Brand Assets

Connect your brand with our cause. Use our logos to show your brand’s support of PeopleForBikes.

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philanthropy

NEW!

More Great Places to Ride

Participate in PeopleForBikes’ Industry Community Grants program to accelerate the construction of bike infrastructure nationwide.

s & p global

NEW!

Market Risk and Opportunity Forecasting

Download bicycle retail sales forecasts for the short, medium, and long term with respect to domestic and global risk factors.

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sustainability

NEW!

Packaging and Chemicals Management

Use our guides to improve your packaging and navigate important chemical regulations affecting your business.

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Expanding Access: Making Bikes and E-Bikes More Affordable

Join the PeopleForBikes policy team and industry experts for an insightful discussion about how we can get more Americans riding by expanding access to bicycles and e-bikes through purchase incentives, leasing programs, financing, and more.

8/12/2025 12:00 PM

MST

How to Leave a Legacy of Better Biking

Join PeopleForBikes for an inspiring conversation about creating lasting impact through planned giving. Hear the powerful story of Megan Hottman, an attorney and PeopleForBikes supporter who made the meaningful decision to include our organization in her will following a life-changing cycling crash, and learn how your planned gift can leave a legacy by building a better future for biking for generations to come. Gain a better understanding of different planned giving options, have your questions answered, and learn how easy it is to make a last

8/26/2025 12:00 PM

MST

Press Release

White House announces new tariff rates hours before deadline

Bicycle Retailer

August 1, 2025

New tariffs affecting nearly every U.S. trade partner were announced by the White House hours before the Friday "reciprocal" tariff deadline, including major bike supplying nations. The tariffs will take place Aug. 7, with the exception of Canada.

Press Release

Trump executive order will close de minimis loophole for all countries

Bicycle Retailer

August 1, 2025

President Trump signed an executive order that will eliminate the $800 import threshold for goods from all countries beginning Aug. 29, including e-bikes, lithium-ion batteries, and related bike parts and accessories that are often hazardous.

Press Release

PeopleForBikes Kills Dozens Of Harmful Bike Bills in a Critical Year for Bike Legislation

Bicycle Retailer

July 17, 2025

PeopleForBikes tracked more than 800 bills nationwide, making 2025 the busiest year for bike-related legislation in history. Through targeted legal, lobbying, and grassroots efforts, PeopleForBikes protected the bike industry from harmful proposals that would have disrupted the market and added costly new burdens to bike businesses.