The PeopleForBikes Coalition is made up of more than 325 bicycle industry organizations. Together, we represent the business voice of bicycling in the U.S., expanding bike companies' resources, reach, and influence nationwide.
License PeopleForBikes’ Owner’s Manual (now including e-bike content) developed by industry experts and save on costs associated with developing your own manual.
PeopleForBikes’ Bicycle Leadership Series and Virtual Education Series provide opportunities to learn virtually and in person from subject matter experts on high-priority topics relevant to the bike industry.
Public Webinar
The First Week: How New Presidential Actions Could Affect Your Business
Join PeopleForBikes policy experts for an insightful discussion on how the first week of the new presidential administration is shaping the future of the bike industry. Gain a better understanding of key policies, executive actions, and shifts in federal priorities that could influence infrastructure funding, manufacturing regulations, and more. Learn how you can stay ahead of the curve and navigate potential impacts on your business.
Better Bike Advocacy Workshop #3 - Stronger Together: Building Powerful, Inclusive Coalitions
If you want to go far, go together. Join the final session of PeopleForBikes’ Better Bike Advocacy Workshop to learn why building broad, diverse coalitions that extend beyond bike advocates is one of the most effective ways to accelerate change in your community. Advocacy experts will demonstrate the strengths and weaknesses of various kinds of coalitions and provide insights on how you can grow widespread public support and foster the strongest partnerships to benefit your community.
PeopleForBikes’ Industry Priorities to Benefit Your Business in 2025
Join PeopleForBikes President and CEO Jenn Dice for an exclusive look at our 2025 Workplan, highlighting our top priorities and initiatives to grow bicycling and the bike business in the new year. Learn how PeopleForBikes is working with the new Congress and administration to advance industry priorities in Washington, D.C., continuing important trade and tariff work, improving e-bike access and safety, and transforming communities nationwide by accelerating the construction of more safe, fun, and connected places to ride. Together, we’re work
PeopleForBikes Offers Translated Battery Operating Manuals in Compliance With New York Battery Safety Law
Bicycle Retailer
November 6, 2024
In response to New York's recent S7503B/A1910B legislation, which aims to improve consumer safety regarding lithium-ion batteries used in electric bicycles, PeopleForBikes created an updated battery operating manual for e-bike manufacturers. This important new law, which goes into effect on January 7, 2025, requires all manufacturers to provide translated versions of a lithium-ion battery operating manual to their customers in printed and digital formats.
Rich Roll Announced as Keynote Speaker for PeopleForBikes' 2025 Bicycle Leadership Conference
Bicycle Retailer
October 28, 2024
Ultra-endurance athlete, bestselling author, and podcast host Rich Roll will be a keynote speaker at the 2025 Bicycle Leadership Conference (BLC), hosted by PeopleForBikes. The conference unites C-suite executives, senior leaders, and decision-makers to shape the future of the bike industry.
PeopleForBikes Releases E-Bike Legislative Toolkit to Support the Rapid Growth and Safety of the Booming Category
Bicycle Retailer
October 24, 2024
PeopleForBikes, a national bicycle advocacy organization and the U.S. bicycle industry's trade association, launched a new legislative toolkit to support one of the bike industry's fastest-growing categories — electric bicycles. In 2023 alone, more than 500,000 e-bikes were sold in the U.S., a number that continues to exceed sales of electric cars and trucks.
