The PeopleForBikes Coalition is made up of more than 325 bicycle industry organizations. Together, we represent the business voice of bicycling in the U.S., expanding bike companies' resources, reach, and influence nationwide.
License PeopleForBikes’ Owner’s Manual (now including e-bike content) developed by industry experts and save on costs associated with developing your own manual.
First time accessing the PeopleForBikes Member Center? Please register using an email address affiliated with your organization. If you are unsure if your organization is a current member, please reach out to Mimi Ault at mimi@peopleforbikes.org for assistance.
events + education
PeopleForBikes’ Bicycle Leadership Series and Virtual Education Series provide opportunities to learn virtually and in person from subject matter experts on high-priority topics relevant to the bike industry.
Public Webinar
How to Engage Your Suppliers in Climate Action
Learn how you can engage your suppliers with free training to support their climate efforts and better understand and control your supply chain’s environmental impact. Hear from the sustainability experts behind the training and industry brands already using it with their suppliers. Immediately following the webinar, join members from PeopleForBikes’ Sustainability Working Group (SWG) in a separate, informal 30-minute Q+A.
The international trade landscape continues to shift following the April 4 announcement of reciprocal tariffs on multiple countries. Join PeopleForBikes policy experts Dr. Ash Lovell and Matt Moore alongside Charles Cooper of the Brumidi Group in Washington, D.C., for a timely webinar providing the latest updates on tariffs affecting the bicycle industry.
Opportunities and Insights from the 2024 U.S. Bicycling Participation Study
Bicycling participation across the U.S. continues to be a bright spot despite economic headwinds. More than 112 million Americans — 35% of those ages 3 and older — rode a bike at least once in 2024. Even better, youth ridership increased dramatically, reversing a downward trend since 2018. Join PeopleForBikes data experts for a deep dive into the three primary sources of bicycling participation data: PeopleForBikes’ 2024 U.S. Bicycling Participation Study, 2024 Physical Activity Council (PAC) Single Sport Reports, and ride counter data from Eco
National Advocacy Organizations Collaborate to Launch Online eBike Safety Course
Bicycle Retailer
April 3, 2025
As electric bicycles continue to surge in popularity, expanding access to outdoor recreation and offering alternative transportation options for people of all ages and abilities, there is a critical need for education programming to help keep new and inexperienced riders safe. To address this growing demand, the Motorcycle Safety Foundation and PeopleForBikes collaborated to launch an online eBike safety course, the eBike eCourse.
PeopleForBikes Wraps Inspiring 2025 Bicycle Leadership Conference in Tucson, AZ
Bicycle Retailer
March 24, 2025
The 2025 Bicycle Leadership Conference (BLC), hosted by PeopleForBikes, united the bike industry’s top minds for three days of inspiration, education, and action. With nearly 300 industry leaders in attendance, the 2025 BLC delivered a powerful message: our strength lies in collective action.
More Americans Rode a Bike Than Ever Before in 2024, Youth Participation Saw the Biggest Surge
Bicycle Retailer
March 12, 2025
PeopleForBikes released its 2024 U.S. Bicycling Participation Study, offering new insights into bicycling trends across the country. This biennial report reveals that 112 million Americans — 35% of those ages 3 and older — rode a bike at least once in 2024. This marks the highest participation rate since the study began in 2014, underscoring an increasing interest in bicycling propelled by the COVID-19 pandemic.
First time accessing the PeopleForBikes Member Center? Please register using an email address affiliated with your organization. If you are unsure if your organization is a current member, please reach out to Mimi Ault at mimi@peopleforbikes.org for assistance.
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