The U.S. Bicycle Industry’s Trade Association
The PeopleForBikes Coalition is made up of more than 325 bicycle industry organizations. Together, we represent the business voice of bicycling in the U.S., expanding bike companies' resources, reach, and influence nationwide.
Support PeopleForBikes as an individual, click here to join the PeopleForBikes Foundation.
Trade + Tariff Resource Hub 
As the U.S. bicycle industry continues to navigate a challenging and evolving trade and tariff landscape, PeopleForBikes remains committed to delivering timely resources to support you and your business. Our new Trade and Tariff Resource Hub makes it easier to find what you need all in one place.
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COALITION member benefits
data + analytics
Bicycling Participation and Consumer Insights
Understand consumer motivations and purchase patterns through detailed reports.
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legal
Industry-Standardized Bicycle Owner’s Manual
License PeopleForBikes’ Owner’s Manual (now including e-bike content) developed by industry experts and save on costs associated with developing your own manual.
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data + analytics
Academic Research and Reports
Read reports focused on specific topics affecting the bike industry.
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Data
NEW!
2025 Physical Activity Council Topline + Single Sport Reports
PeopleForBikes’ latest research, developed in partnership with the Physical Activity Council (PAC) cover six years of participation data across road, mountain, BMX, and indoor cycling, with insights on the increased use of electric bicycles and shifting rider motivations.
Policy
NEW!
Bike Industry Updates on New Trump Administration Tariffs
PeopleForBikes policy experts unpack the latest news on trade and tariff developments alongside potential impacts on the U.S. bicycle industry to keep you and your business informed.
Policy
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PeopleForBikes FAQ on Trump Administration Tariffs
PeopleForBikes' policy experts provide general information on the current state of trade and tariffs for members of the bike industry.
policy
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Letter to President Trump
Requesting tariff relief for the bicycle industry. Contact our Vice President of Government Relations, Ash Lovell to sign the letter.
policy
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Template to Engage Congress
Use PeopleForBikes’ letter template to urge your members of Congress to support critical policy priorities for the bicycle industry.
Business Intelligence Hub
NEW!
Used Bike Market Dashboard
Used bikes are a vital yet often overlooked segment, with exciting opportunities and myriad benefits, including onboarding new riders, expanding price points, and reducing landfill waste.
Legal
NEW!
PeopleForBikes’ 2024 Trade Agenda
PeopleForBikes actively pushes for tariff exclusions, beneficial trade program renewals, and other policy reforms that create a more predictable and supportive landscape for bike businesses.
business intelligence hub
NEW!
Data Insights and Dashboards
Explore insights on specific regions and product categories.
circana sell-through reports
NEW!
Industry Sales Analyses
Access monthly reports on U.S. wholesale and retail markets to understand sales trends by category.
electric bicycles
NEW!
Policies, Laws, and Regulations
Learn when new e-bike policies are proposed and how to take action when necessary.
infrastructure
NEW!
Geographic Analyses and Market Potential
Navigate interactive maps showcasing the quality of bike infrastructure by region and filter by population size.
leadership opportunities
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Join a PeopleForBikes Subcommittee
Join an industry subcommittee to collaborate with industry peers and create an environment where bicycling and bike businesses thrive.
legal
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Pro-Bike and Pro-Bike-Business Policy
Support federal, state, and local policies that prioritize bikes and prevent unnecessary regulations from slowing industry growth.
legal
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Trade, Tariff, and Supply Chain Support
Advance trade policies to fight against harmful tariffs and taxes that place a financial burden on bike industry suppliers, retailers, and consumers.
marketing
NEW!
Download Brand Assets
Connect your brand with our cause. Use our logos to show your brand’s support of PeopleForBikes.
philanthropy
NEW!
More Great Places to Ride
Participate in PeopleForBikes’ Industry Community Grants program to accelerate the construction of bike infrastructure nationwide.
s & p global
NEW!
Market Risk and Opportunity Forecasting
Download bicycle retail sales forecasts for the short, medium, and long term with respect to domestic and global risk factors.
sustainability
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Packaging and Chemicals Management
Use our guides to improve your packaging and navigate important chemical regulations affecting your business.
First time accessing the PeopleForBikes Member Center? Please register using an email address affiliated with your organization. If you are unsure if your organization is a current member, please reach out to Mimi Ault at mimi@peopleforbikes.org for assistance.
events + education
PeopleForBikes’ Bicycle Leadership Series and Virtual Education Series provide opportunities to learn virtually and in person from subject matter experts on high-priority topics relevant to the bike industry.
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latest news
Press Release
PeopleForBikes Showcases Opportunities for U.S. Bicycle Manufacturing with Carolinas Study Tour
Bicycle Retailer
September 15, 2025
PeopleForBikes, the U.S. bicycle industry's trade association and national advocacy organization, organized and led a three-day study tour across North Carolina and South Carolina, convening a cohort of industry leaders, policy makers and partners to explore opportunities to diversify and strengthen domestic bicycle manufacturing, assembly and supply chains.
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Press Release
White House announces new tariff rates hours before deadline
Bicycle Retailer
August 1, 2025
New tariffs affecting nearly every U.S. trade partner were announced by the White House hours before the Friday "reciprocal" tariff deadline, including major bike supplying nations. The tariffs will take place Aug. 7, with the exception of Canada.
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Press Release
Trump executive order will close de minimis loophole for all countries
Bicycle Retailer
August 1, 2025
President Trump signed an executive order that will eliminate the $800 import threshold for goods from all countries beginning Aug. 29, including e-bikes, lithium-ion batteries, and related bike parts and accessories that are often hazardous.
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current members
BECOME A MEMBER
First time accessing the PeopleForBikes Member Center? Please register using an email address affiliated with your organization. If you are unsure if your organization is a current member, please reach out to Mimi Ault at mimi@peopleforbikes.org for assistance.
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