The PeopleForBikes Coalition is made up of more than 325 bicycle industry organizations. Together, we represent the business voice of bicycling in the U.S., expanding bike companies' resources, reach, and influence nationwide.
License PeopleForBikes’ Owner’s Manual (now including e-bike content) developed by industry experts and save on costs associated with developing your own manual.
PeopleForBikes’ Bicycle Leadership Series and Virtual Education Series provide opportunities to learn virtually and in person from subject matter experts on high-priority topics relevant to the bike industry.
Public Webinar
PeopleForBikes’ Industry Priorities to Benefit Your Business in 2025
Join PeopleForBikes President and CEO Jenn Dice for an exclusive look at our 2025 Workplan, highlighting our top priorities and initiatives to grow bicycling and the bike business in the new year. Learn how PeopleForBikes is working with the new Congress and administration to advance industry priorities in Washington, D.C., continuing important trade and tariff work, improving e-bike access and safety, and transforming communities nationwide by accelerating the construction of more safe, fun, and connected places to ride. Together, we’re work
Mapping Recreational Biking Access: PeopleForBikes’ New Tool for Better Infrastructure
Join experts from PeopleForBikes for an exclusive deep dive on our new Recreational Bicycling Access Tool, a groundbreaking resource developed with support from REI. The tool provides essential data to measure and guide investments in recreational biking infrastructure across the U.S., helping local leaders, advocates, and policymakers identify areas with strong access and those in need of improvement.
Why Federal Transportation Funding Reauthorization Matters to the Bike Industry
The Federal Surface Transportation Funding Reauthorization is a critical legislative process that sets the framework for funding and policy related to transportation infrastructure nationwide, including bike lanes, greenways, and trails. Join experts from PeopleForBikes for an informative webinar to learn how you and your business can get involved in supporting funding to build great places to ride that help more people ride bikes more often, improve road safety, and increase the effectiveness of federal programs for bikes.
PeopleForBikes Offers Translated Battery Operating Manuals in Compliance With New York Battery Safety Law
Bicycle Retailer
November 6, 2024
In response to New York's recent S7503B/A1910B legislation, which aims to improve consumer safety regarding lithium-ion batteries used in electric bicycles, PeopleForBikes created an updated battery operating manual for e-bike manufacturers. This important new law, which goes into effect on January 7, 2025, requires all manufacturers to provide translated versions of a lithium-ion battery operating manual to their customers in printed and digital formats.
Rich Roll Announced as Keynote Speaker for PeopleForBikes' 2025 Bicycle Leadership Conference
Bicycle Retailer
October 28, 2024
Ultra-endurance athlete, bestselling author, and podcast host Rich Roll will be a keynote speaker at the 2025 Bicycle Leadership Conference (BLC), hosted by PeopleForBikes. The conference unites C-suite executives, senior leaders, and decision-makers to shape the future of the bike industry.
PeopleForBikes Releases E-Bike Legislative Toolkit to Support the Rapid Growth and Safety of the Booming Category
Bicycle Retailer
October 24, 2024
PeopleForBikes, a national bicycle advocacy organization and the U.S. bicycle industry's trade association, launched a new legislative toolkit to support one of the bike industry's fastest-growing categories — electric bicycles. In 2023 alone, more than 500,000 e-bikes were sold in the U.S., a number that continues to exceed sales of electric cars and trucks.
