The U.S. Bicycle Industry’s Trade Association
The PeopleForBikes Coalition is made up of more than 325 bicycle industry organizations. Together, we represent the business voice of bicycling in the U.S., expanding bike companies' resources, reach, and influence nationwide.
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Trade + Tariff Resource Hub 
As the U.S. bicycle industry continues to navigate a challenging and evolving trade and tariff landscape, PeopleForBikes remains committed to delivering timely resources to support you and your business. Our new Trade and Tariff Resource Hub makes it easier to find what you need all in one place.
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COALITION member benefits
data + analytics
Bicycling Participation and Consumer Insights
Understand consumer motivations and purchase patterns through detailed reports.
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legal
Industry-Standardized Bicycle Owner’s Manual
License PeopleForBikes’ Owner’s Manual (now including e-bike content) developed by industry experts and save on costs associated with developing your own manual.
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data + analytics
Academic Research and Reports
Read reports focused on specific topics affecting the bike industry.
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Policy
NEW!
Bike Industry Updates on New Trump Administration Tariffs
PeopleForBikes policy experts unpack the latest news on trade and tariff developments alongside potential impacts on the U.S. bicycle industry to keep you and your business informed.
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Policy
NEW!
PeopleForBikes FAQ on Trump Administration Tariffs
PeopleForBikes' policy experts provide general information on the current state of trade and tariffs for members of the bike industry.
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policy
NEW!
Letter to President Trump
Requesting tariff relief for the bicycle industry. Contact our Vice President of Government Relations, Ash Lovell to sign the letter.
view the letter
policy
NEW!
Template to Engage Congress
Use PeopleForBikes’ letter template to urge your members of Congress to support critical policy priorities for the bicycle industry.
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Business Intelligence Hub
NEW!
Used Bike Market Dashboard
Used bikes are a vital yet often overlooked segment, with exciting opportunities and myriad benefits, including onboarding new riders, expanding price points, and reducing landfill waste.
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Legal
NEW!
PeopleForBikes’ 2024 Trade Agenda
PeopleForBikes actively pushes for tariff exclusions, beneficial trade program renewals, and other policy reforms that create a more predictable and supportive landscape for bike businesses.
read the agenda
business intelligence hub
NEW!
Data Insights and Dashboards
Explore insights on specific regions and product categories.
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circana sell-through reports
NEW!
Industry Sales Analyses
Access monthly reports on U.S. wholesale and retail markets to understand sales trends by category.
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electric bicycles
NEW!
Policies, Laws, and Regulations
Learn when new e-bike policies are proposed and how to take action when necessary.
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infrastructure
NEW!
Geographic Analyses and Market Potential
Navigate interactive maps showcasing the quality of bike infrastructure by region and filter by population size.
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leadership opportunities
NEW!
Join a PeopleForBikes Subcommittee
Join an industry subcommittee to collaborate with industry peers and create an environment where bicycling and bike businesses thrive.
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legal
NEW!
Pro-Bike and Pro-Bike-Business Policy
Support federal, state, and local policies that prioritize bikes and prevent unnecessary regulations from slowing industry growth.
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legal
NEW!
Trade, Tariff, and Supply Chain Support
Advance trade policies to fight against harmful tariffs and taxes that place a financial burden on bike industry suppliers, retailers, and consumers.
marketing
NEW!
Download Brand Assets
Connect your brand with our cause. Use our logos to show your brand’s support of PeopleForBikes.
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philanthropy
NEW!
More Great Places to Ride
Participate in PeopleForBikes’ Industry Community Grants program to accelerate the construction of bike infrastructure nationwide.
s & p global
NEW!
Market Risk and Opportunity Forecasting
Download bicycle retail sales forecasts for the short, medium, and long term with respect to domestic and global risk factors.
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sustainability
NEW!
Packaging and Chemicals Management
Use our guides to improve your packaging and navigate important chemical regulations affecting your business.
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become a COALITION member
Sign in for full access
First time accessing the PeopleForBikes Member Center? Please register using an email address affiliated with your organization. If you are unsure if your organization is a current member, please reach out to Mimi Ault at mimi@peopleforbikes.org for assistance.
events + education
PeopleForBikes’ Bicycle Leadership Series and Virtual Education Series provide opportunities to learn virtually and in person from subject matter experts on high-priority topics relevant to the bike industry.
Public Webinar
Opportunities and Insights from the 2024 U.S. Bicycling Participation Study
Bicycling participation across the U.S. continues to be a bright spot despite economic headwinds. More than 112 million Americans — 35% of those ages 3 and older — rode a bike at least once in 2024. Even better, youth ridership increased dramatically, reversing a downward trend since 2018. Join PeopleForBikes data experts for a deep dive into the three primary sources of bicycling participation data: PeopleForBikes’ 2024 U.S. Bicycling Participation Study, 2024 Physical Activity Council (PAC) Single Sport Reports, and ride counter data from Eco
5/15/2025 12:00 PM
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Public Webinar
Staying the Course — Advancing People-Centered Values in a Shifting Legal Landscape
Join Aparna Rajagopal and Cianna Carrillo Walker-Flom from the Avarna Group, and Dan Walker, founder of Collective Imagination, to explore how the bike industry can boldly uphold fairness and belonging despite increasing pushback. This timely discussion will break down the current legal landscape and make a practical case for why staying committed to creating a welcoming environment is both right and less legally risky.
5/21/2025 11:00 AM
MST
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Public Webinar
Get Connected, Get Informed, Get Involved: PeopleForBikes Trade Association Member Orientation
Join the PeopleForBikes membership team to find out how you can make the most out of your Coalition membership. Access exclusive industry data in the Member Center, understand the latest trade and tariff developments with our new resource hub, lend your expertise on one of our many industry subcommittees, and more. Plus, learn how our ongoing advocacy work supports and propels the bike industry. We’ll show you how your industry trade association is working on behalf of your business and answer any questions you have about your membership.
6/5/2025 1:00 PM
MST
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latest news
Press Release
PeopleForBikes preparing letter to Trump asking for tariff relief
Bicycle Retailer
May 2, 2025
PeopleForBikes is preparing a letter to President Trump asking for tariff relief on behalf of its 340 U.S. coalition members of manufacturers, suppliers, and distributors. Signed by 33 members and addressed to President Donald Trump, PeopleForBikes requests reinstating the tariff exclusion process for bikes, components, apparel, helmets, and related accessories.
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Press Release
PeopleForBikes Invites Industry to Sign Formal Letter to President Trump Requesting Tariff Relief
BikeRumor!
May 1, 2025
In the face of all this uncertainty and financial hardship, it’s not surprising to see PeopleForBikes stepping in to do what they can. It may seem like a futile effort, but PeopleForBikes is hoping a show of united support from the industry will send a strong message.
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Press Release
PeopleForBikes Responds to Tariffs With Bold Industry Action
Bicycle Retailer
April 25, 2025
With the 2025 peak riding season approaching, the U.S. bicycle industry grapples with renewed tariffs and persistent supply chain challenges. PeopleForBikes, the national trade and advocacy organization representing the bike industry, is leading a comprehensive response, offering advocacy, analysis, business intelligence, and coordinated action at a moment of risk for the bike business.
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current members
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First time accessing the PeopleForBikes Member Center? Please register using an email address affiliated with your organization. If you are unsure if your organization is a current member, please reach out to Mimi Ault at mimi@peopleforbikes.org for assistance.
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Promote your membership of PeopleForBikes by including our logos on your site or in email footers.
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CONTACT US
P.O. Box 2359
Boulder, CO 80306
info@peopleforbikes.org
(303) 449-4893
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